In my Advertising Management class, my group worked with Region 12 to create a way to target new teachers to their services. Region 12 offers teacher development courses as well as other opportunities to grow as teachers in the 12 regions around the Waco area. My team worked together on the analysis and creative strategy. I specifically worked as a copywriter and helped gather all of our research and analysis together for our final plan book and presentation.
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region 12: PLAN BOOK
The heart of Texas fair and rodeo: primary research report
In my Strategic Communication Research class, my group created a primary research report for a local fair and rodeo event in Waco. The HOT Fair and Rodeo's main attendee of the festivities is young families, but HOT wanted to bring in more college students. My team worked together and put on a focus group with Baylor students to figure out why the HOT Fair and Rodeo was missing this demographic. My work on the project focused a lot on our qualitative research regarding our findings from the focus group.
Feel free to scroll through our work!